smartmachine offers THE flexible platform for active, bi-directional communication. Open interfaces and the latest standardised technology enable a speedy link-up with all types of CRM-, e-marketing, newsletter systems and other appliances administering customer data. Target addresses or telephone numbers can be drawn from an existing customer database (‘push’ method), or the customer orders the content (i.e. a ticket) via a web shop, call centre or ticket office (‘pull’ method). Keyword mechanisms enabling the transmission of a text to a short code increase the degree of immediacy of interaction with the customer.

This method also allows customers not registered in a database to call up information on products, events, special offers on their mobiles and to register or ‘opt-in’ for further information. This can be done by applying for short codes via the placement of so-called ‘mobile tags’; 2-dimensionalen barcodes in newspapers, magazines and public places that can be photographed and read by the mobile phone’s camera, which then log into a mobile website. This, and the posting of mobile tickets or vouchers, ensures an ongoing dialogue is established with the consumer.

To ensure the availability of goods for vouchers and discount offers the system can also be linked up with ERP and merchandise managements systems.

The redemption or verification of vouchers can be done through a self-service terminal such as the smartmachine smart TST.

 

Highlights for customers and operators

• Link-up to any desired distribution gateway
• Operates with almost every mobile signal network worldwide
• Superior quality routing – no delivery delays – enables the administration of ‘last minute’ offers
• Customised sender and reply addresses for e-mails, an SMS / MMS scheduler for time-triggered, prioritisable mass distribution
• Customer data upload based on the CSV/XLS format – no programming necessary
• Works with ‘keywords’ to order tickets, vouchers and other mobile content or to trigger other configurable events (e.g. posting ring tones, game downloads)

 

Your benefits

For operators

• Additional, cost-efficient channel for sales and marketing
• Targeted communication – no wastage
• ‘Last minute’ sales and promotion; ‘push’ activities
• Tracking of customer activity

For customers

• 24/7 content access as the mobile phone is constantly present
• Take advantage of ‘last minute’ offers
• Less ‘paperwork’ – mobile phones serves as a voucher book

For both

• Only information of real interest is transmitted or received
• Participation in and administration of customer loyalty programmes
• Real dialogue marketing – no wastage