Vision

The mobile phone has become a central and indispensible feature of our everyday lives. It is developing far beyond the functions of incoming and outgoing telephony, increasingly evolving into a multi-purpose tool that can act as a virtual calendar, contact manager and window into the world wide web.

Mobile ubiquity has become an important factor in both business and private life, giving providers of a wide range of services the opportunity to interact directly with their customers. Consumers today often require round-the-clock service. Accurate addressing of individual requirements, as well as close interaction and rapid fulfilment of client demands can all leverage the benefits of the ‘mobile channel’, which is also particularly valuable for value-adding functions from ticketing to dialogue marketing.

After agreeing to ‘opt into’ a service, customers receive messages and offers tailored to their individual profile, and they receive customised content without relaying to a broad recipient base as experienced with other marketing methods.

At smartmachine we are committed to putting mobile interaction to the best possible use for end consumers. As a result, it is our goal to keep developing better, more innovative ways of communication that are more cost efficient than existing ones. At the same time we raise customer satisfaction, as the client receives only that information that is interesting and useful.